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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Not quite.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As more consumers continue avoiding crowded public places , they’ll increasingly turn to online shopping to get their essentials. In fact, JD.com , China’s largest online retailer, has seen sales of common household staples quadruple over the same time period last year. January 2020 Marketing News Recap.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Additionally, as a result of continuously rising costs-per-click (CPCs), brands need to increase their product prices or face lowered profits. It will also be vital to focus on social media platforms like Instagram, Snapchat, TikTok, and YouTube. Social media video ad spending alone is predicted to grow 23.2%

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

Climbing advertising costs. These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Retail media platforms will expand and D2C resources will shift. “

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June 2019 Monthly Marketing Recap

ROI Revolution

Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. We’ll also have the latest edition of the Social Media Water Cooler to catch you up to speed on all the latest social media advertising and marketing news.

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15 Best Practices for Boosting Product Page Conversions

SellBrite

These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. Just look at the online retailer DueMaternity.com — adding 360-degree images to their product pages boosted conversion rates by 27%. Fix broken links throughout your site.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

The loans, backed by the Small Business Association, can be used to pay for basic expenses. One real estate developer, Evergrande Real Estate Group , retrained their offline sales force to use virtual reality and social media to engage customers. In Q3 2019, its net income fell by 26% and shipping costs rose by 46%.

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