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January 2022 SEO News Recap

ROI Revolution

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. Using mini-catalogs to support internal operations and teams along with the buyer.

B2B 146
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3 Inbound Marketing Trends to Master in 2021

Kissmetrics

To top it all off, inbound marketing trends shift almost as fast as SEO tactics. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. You can achieve this with great SEO, blogging, social publishing, and more. That’s why I still recommend blogging.

Marketing 318
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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. Free Samples. Everyone loves free stuff, including your customers.

eCommerce 120
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy.

eCommerce 164
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A Complete Guide to Outbound Marketing

Kissmetrics

For example, they visit your website, read an ebook, or download a white paper. It helps you be at the forefront of your customer’s mind, for recommendations, word of mouth marketing, and lead generation. First, I recommend “cutting edge technology” with emails, and now I’m telling you to send people letters through the mail?

Marketing 300
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy.