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January 2022 SEO News Recap

ROI Revolution

White Paper | Digital Search Duopoly At ROI Revolution, we call the combined potential of paid search and SEO the digital search duopoly. Dive deeper into the power of PPC plus SEO in our Digital Search Duopoly White Paper. Google: Fluff Content Hard for Search Engines to Understand & Rank.

SEO 78
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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

365 Retail

And, with two fifths (38%) saying they would be most likely to buy from a product recommendation they received from a retailer they already regularly shopped with, this is prompting retailers to adapt how they leverage and monetise their own first party data and audiences.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. Using mini-catalogs to support internal operations and teams along with the buyer.

B2B 146
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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. Don’t forget to use Customer Lifetime Value in your calculations, too.

eCommerce 120
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3 Inbound Marketing Trends to Master in 2021

Kissmetrics

You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. That’s why I still recommend blogging. If you like PPC, they have tons of content about that. You can achieve this with great SEO, blogging, social publishing, and more. The second stage is Convert. Blogging works.

Marketing 318
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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

The page usually has a goal like: sales email list sign-ups white paper downloads. With the short attention spans of Gen Z and millennials, Snapchat recommends writing copy that’s easy to understand, is localized for your audience, and has an offer message within the first two seconds of the ad. What is a landing page?

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy. That’s why we recommend offering freemiums to buyers who are a little further along in the cycle than an uneducated shopper. Product Comparisons/Reviews.

eCommerce 164