ROI Revolution
SEPTEMBER 6, 2022
Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. Whether you’re advertising through paid search or social media, free shipping alone isn’t enough. Free shipping should always be positioned with another discount like 10-15% off the sale. ROI 2022 Holiday Ecommerce Strategy Tip.
Inflow Insights
MARCH 27, 2020
While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.
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Inflow Insights
APRIL 3, 2020
Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce PPC Marketing Strategies. #4:
ROI Revolution
MAY 20, 2020
Other big box competitors have showed volatility in our client’s space, as well: For this reason, paid search marketers who were able to spend even a fraction of their normal budgets during this time likely saw increased click-through rates, sustained revenue, and a stronger ROAS than in previous periods. in a matter of two weeks.
ROI Revolution
MAY 4, 2020
With this increase in online shopping and delivery comes a tug between supply and demand, leading to delayed shipping. This comes at a time when consumers already expect fast shipping more than ever before, especially from ecommerce giants like Amazon, Walmart, and Target. Amazon Delays. Google Traffic.
Lemonstand
AUGUST 30, 2018
From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. The same applies to bookstores.
ROI Revolution
JANUARY 25, 2023
Research shows that 30% of PPC performance is driven by brand messaging and awareness , so if you cut upper-funnel spend now it will harm your long-term growth – especially if you cut right now at a time when many of your competitors are.
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