FastSpring

DECEMBER 18, 2020

More choice and competition around shipping and payment options. Shareable content that you can use to boost your profile on social media. Social proof such as testimonials and customer stories. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

JULY 13, 2021

You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. Consider giving away free samples of your products in return for an email, with the customer paying the shipping. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Inflow Insights

JANUARY 3, 2021

The next query is typical of someone who knows what they want and is probably shopping by price, stock/availability, etc. You might see keywords (in your various metric tools) related to reviews of your eCommerce site, your return or shipping policy, coupons, sales, and other branded keywords. Shoppers Needing the Final Push.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Inflow Insights

JANUARY 3, 2021

The next query is typical of someone who knows what they want and is probably shopping by price, stock/availability, etc. You might see keywords (in your various metric tools) related to reviews of your eCommerce site, your return or shipping policy, coupons, sales, and other branded keywords. Shoppers Needing the Final Push.

eCommerce 90

eCommerce Multi-channel Social Media Article 90