article thumbnail

5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

PPC 259
article thumbnail

How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

PPC 203
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244
article thumbnail

Pay Per Click Advertising Platforms You Need In 2022

Groove

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. The price that merchants spend on their campaigns is up to them, and there's no minimum spend required to run Twitter Ads.

article thumbnail

10 Clever Sales Promotions for Paid Campaigns

Kissmetrics

Beautiful diamond necklaces at great prices,” or “The perfect diamond necklace for Valentine’s Day, now with a free Cupid bracelet?”. Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. Great seasonal promotions allow you to do this.

PPC 280
article thumbnail

How to Sell on Amazon for Free in 2023: Beginners Guide

Algopix

This fee is a percentage of the total price of the item, and it ranges from 8-15%. This is a fee that Amazon charges for storing and shipping your items. The fee is usually 15-20% of the item’s price. Referral fees are the largest cost associated with selling on Amazon. The next fee is a referral fee. per item sold.

article thumbnail

What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

They want to be known for having the highest quality products AND the lowest prices. They want to have the best food AND the cheapest prices. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more.