BigCommerce
AUGUST 17, 2018
To ensure that you’re offering a fair and competitive price for your products, you’ll want to look at what similar online retailers are charging. Don’t just look at the price retailers are charging for their products, look at the total cost as well (tax + shipping charges + service fees). Determine your shipping costs.
365 Retail
FEBRUARY 10, 2023
Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.
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ChannelAdvisor
DECEMBER 10, 2019
On social media alone, 36% of millennials and 32% of Gen Zers trust paid ads for recommendations when shopping. Another tactic is to go after longtail keyphrases specific to products you have deep stock in, since they tend to cost less and convert more. These days, it’s not just the price of a product that gets inventory moving.
FastSpring
DECEMBER 18, 2020
More choice and competition around shipping and payment options. Shareable content that you can use to boost your profile on social media. Social proof such as testimonials and customer stories. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars.
Ecommerce Platforms
SEPTEMBER 14, 2018
It should include content topics, social media updates you’ll post and days for publishing content. For instance, HootSuite helps you manage all social media posts before time based on peak engagement hours. These include assigning topics for the pieces, replying to social media comments, following leads.
ROI Revolution
JULY 31, 2023
77% of holiday shoppers will purchase from the same retailers as they did in previous years, but 95% of holiday shoppers say price discounts are the most effective way to get them to shop with a new retailer. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items.
Inflow Insights
JULY 13, 2021
You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. Consider giving away free samples of your products in return for an email, with the customer paying the shipping. This can include a percentage, a set dollar number, or another offer like free shipping.
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