Kissmetrics

SEPTEMBER 14, 2017

White Papers. Free shipping. We like to think that if someone would be willing to pay for your lead magnet, but you’re giving it away at no monetary cost, then it offers value. Another great example of this is ChartMogul, a SaaS subscription reporting, analytics, and metrics tool. Exclusive videos. Free trials.

SEO 279

SEO White Paper Document Improvements 279

FastSpring

DECEMBER 18, 2020

More choice and competition around shipping and payment options. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars. Is it easy for the customer to make a one-off/subscription purchase? There are lots of ways you can get your message across.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

JULY 13, 2021

There are countless ways to motivate customers to opt-in to your email subscriptions. You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. Consider giving away free samples of your products in return for an email, with the customer paying the shipping.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120