BigCommerce
AUGUST 17, 2018
To ensure that you’re offering a fair and competitive price for your products, you’ll want to look at what similar online retailers are charging. Don’t just look at the price retailers are charging for their products, look at the total cost as well (tax + shipping charges + service fees). Determine your shipping costs.
Inflow Insights
JULY 13, 2021
There are countless ways to motivate customers to opt-in to your email subscriptions. You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. Consider giving away free samples of your products in return for an email, with the customer paying the shipping.
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Kissmetrics
SEPTEMBER 14, 2017
White Papers. Free shipping. We like to think that if someone would be willing to pay for your lead magnet, but you’re giving it away at no monetary cost, then it offers value. Another great example of this is ChartMogul, a SaaS subscription reporting, analytics, and metrics tool. Exclusive videos. Free trials.
Kibo
MAY 20, 2014
Seamlessly connecting your front-end and OMS in real-time, our flexible, cost-effective APIs allow you to enter data once and enjoy a real-time, unified view of product information, inventory, orders, customer data, promotions, appeasements and more—all accessible via any connected device. Of course, your customers don’t care about APIs.
eCommerce CEO
AUGUST 23, 2018
You wouldn’t have to deal with the hassles of shipping and inventory. You wouldn’t have to deal with inventory or shipping with eBooks. You can control your margins and set your own price. Like every other digital product, with SaaS, you don’t have to deal with inventory and shipping. No shipping cost.
FastSpring
DECEMBER 18, 2020
More choice and competition around shipping and payment options. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars. Is it easy for the customer to make a one-off/subscription purchase? There are lots of ways you can get your message across.
ROI Revolution
DECEMBER 6, 2021
Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Unlike programmatic, Google ads rely more on keyword targeting and depend on impressions for cost. Business being good isn’t always a good thing.
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