article thumbnail

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive. Miriam Ellis is a local search marketing columnist and the local SEO Subject Matter Expert at Moz , a leader in search engine optimization technology.

SEO 263
article thumbnail

How Coronavirus Is Impacting Ecommerce

ROI Revolution

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel.

eCommerce 204
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Next, we hosted COVID-19, Ecommerce, and Your Brand , a live, interactive roundtable discussion answering the top questions on the minds of brands and marketers. In this replay you’ll uncover strategies to combat supply chain disruptions , low-risk campaigns to maintain and gain market share , and the live answers to viewer’s questions.

eCommerce 207
article thumbnail

Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

The local market is tight, supply is low and demand is high. Today his potential customers happily take the personal recommendation. They love Don and recommend him to friends all the time. Don’s Contracting is in steady demand. Don will tell you he makes his living off of word of mouth.

Reference 152
article thumbnail

What You Need to Know About the Switch to Performance Max

ROI Revolution

Google recommends consolidating your Performance Max campaigns where possible for the best performance, but you can create up to 100 Performance Max campaigns in your Google Ads account. Google recommends that you set your average daily budget at 3x your cost per action or ROAS. Google recommends adding up to 15 unique images.

article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

These record sales are expected despite growing supply chain, inventory, and fulfillment concerns. Supply chain disruptions shake up holiday strategy for retail ecommerce brands. Supply chain strain will be the name of the pain for brands expecting any holiday seasonality this year. October 27. Holiday sales grew 8.3%

eCommerce 144
article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Keep a close eye on your product feeds, be proactive about supply chain strain, optimize your organic presence, and use personalization to help ensure your brand is set up for success this holiday season. If you feel confident in your inventory supply, consider promoting “quick shipping” incentives to target your loyal customers.

eCommerce 147