New Forrester Report: Is Your Company Prepared to Leverage New Routes to Market?
ChannelAdvisor
APRIL 21, 2022
In its January 2022 report, E-Commerce Or Online Marketplace: Is Your Company Prepared To Leverage New Routes To Market? Forty-one percent of B2B leaders in a 2021 McKinsey survey reported digital sales channels are their most effective sales route, beating in-person (37%) and video (31%). Who are they? What are their CX expectations?
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