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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online.

Marketing 239
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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

Finally, many online retailers have offline stores familiar with the ADA, so legal counsel has a process to settle these claims. An inaccessible website can not only impact a retailer’s revenue but also their reputation and overall community standing if the disabled user files a lawsuit. What Can Companies Do?

Retail 263
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. Online shoppers don’t shop the same way as they used to back in the day. They ask for recommendations on Social Media. Lots has changed including the way they consume content and communicate online. Attracting the perfect customer.

eCommerce 167
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ClearSale Review: Will It Protect You From Fraudulent Refund Claims?

Ecommerce Platforms

They offer solutions for small to enterprise-sized businesses and focus on online dispute management. With that said, in this ClearSale Review we'll examine why fraud prevention solutions are crucial to online retailers and what ClearSale offers in this regard. Their features are designed to automate risk identification.

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10 Tactics for Brands to Stabilize Multichannel Assortment and Stock (in the Midst of Unexpected Events)

ChannelAdvisor

Our top ten recommendations include the following: Keep an eye on your negotiated SKUs at online retailers. Are your retailers selling more or fewer SKUs than you agreed upon? Out-of-stocks at your retailers could become more frequent when demand varies unpredictably from one week to the next!

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Nine Actionable Tactics to Achieve Meaningful Connections with Your Retailers

ChannelAdvisor

To maximize visibility, it makes sense for your brand to be represented on many of them, including online retail channels. As your retail network grows, keeping a consistent strategy and brand presentation can only be achieved through healthy and productive relationships with your retailers.

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Nine Actionable Tactics to Achieve Meaningful Connections with Your Retailers

ChannelAdvisor

To maximize visibility, it makes sense for your brand to be represented on many of them, including online retail channels. As your retail network grows, keeping a consistent strategy and brand presentation can only be achieved through healthy and productive relationships with your retailers.