The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors
Retail TouchPoints
JANUARY 28, 2021
Socially-Conscious Sally is not interested in purchasing from brands that engage in lip service or performative allyship — posting a “black box” on Instagram or circulating a carefully crafted PR statement to customers and stakeholders is simply not enough in her eyes. According to an Edelman survey in June 2020, 60% of the U.S.
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