article thumbnail

The Future of Experiential Retail

Retail TouchPoints

He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Retail 265
article thumbnail

Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Our research shows that their customer lifetime value (LTV) is likely to be 1.3X He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. to 2X higher than the average LTV.

Retail 261
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create the Perfect Business Listing

Kissmetrics

Local search visibility helps drive traffic, customers, and revenue. A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. After all, that’s 6 percent of billions of searches. Yahoo Localworks: Bing actually powers Yahoo searches.

SEO 276
article thumbnail

The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

Socially-Conscious Sally is not interested in purchasing from brands that engage in lip service or performative allyship — posting a “black box” on Instagram or circulating a carefully crafted PR statement to customers and stakeholders is simply not enough in her eyes. According to an Edelman survey in June 2020, 60% of the U.S.

Consumer 248
article thumbnail

A Blog Isn’t a Blog, It’s a Business

Kissmetrics

Facebook launched in 2004, but it wasn’t what it is now. Well, branding plays a huge part, if you can get a consumer to see or hear about your brand 7 times they are much more likely to be a customer. Yes, more people are using Google, but they are searching for the same popular terms. A blog isn’t a blog, it’s a business.

Blog 266