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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them. Even the best gifts imaginable won’t sell as well as they could unless customers feel confident about access methods, delivery guarantees and fees.

SEO 256
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Highly Effective Google Ads Strategies for Aspiring Ecommerce Companies

Digital Doughnut

These companies typically rely on online marketing and shipping to reach their customers. Nowadays, many firms conduct their operations online, particularly ecommerce companies that primarily sell their products online and don't have a brick-and-mortar store.

eCommerce 104
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

Socially-Conscious Sally is not interested in purchasing from brands that engage in lip service or performative allyship — posting a “black box” on Instagram or circulating a carefully crafted PR statement to customers and stakeholders is simply not enough in her eyes. According to an Edelman survey in June 2020, 60% of the U.S.

Consumer 253
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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The close proximity of the major shopping period to the big holidays in December means that many customers may be getting their products much later than anticipated. October 21.

eCommerce 144
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7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

For marketers, holiday season prep starts several months before customers start shopping. With customers starting to purchase gifts for the holidays so early, your best bet is to start ecommerce holiday prep for your brand over the summer. Make shipping information clear and easy to find on your website.

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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. Plan ahead so that when your peak days hit, you have time to focus on making quick, strategic decisions instead of worrying about whether your customers are able to buy and receive your product.

eCommerce 147
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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

Some quick tips: Expect customers to start shopping earlier than ever (again) this year. There’s no foolproof expectation for how customers will shop! You’ll want to ensure your ads are general enough that they entice customers without requiring promotion-specific copy. Be flexible with your budget allocation this year.