Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences
Retail TouchPoints
JUNE 13, 2022
Visitors can play the fashion show mini-game “Style Stage,” make a stop at a juice bar and capture photos with their friends in a photobooth. “We Tommy Hilfiger is following up its first foray into Roblox in December 2021 — which took the form of a collection of co-created avatar fashions — with the debut of a new game called Tommy Play.
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