The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce
Retail TouchPoints
MARCH 21, 2023
“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. However, a shifting power dynamic became clear this year, driven by one simple fact — Amazon is no longer the only game in town.
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