The End of D2C as we Know it: Enter Direct-to-Retail
Retail TouchPoints
AUGUST 25, 2023
Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.
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