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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 226
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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. . This strategy could hold water.

eCommerce 251
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The hybrid customer experience may be the key to your eCommerce success

GetElastic

As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience?

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience?

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. The first Square app and service launched in 2010. Customers shop differently.

eCommerce 417
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Unified Commerce: Glitter, Gold, Or Empty Promise

OrderDynamics

Therefore, the retailer’s task must be to at least appear as the most attractive destination for a customer seeking to make a product purchase (=revenue). However, in the world of global competition, and with the countless components of omni-channel, achieving this is a non-trivial challenge. Build a map of customer data.

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A Vend POS Review: Everything You Need to Know

Ecommerce Platforms

Almost two decades ago, Vend first launched in 2010- back then it was nothing short of groundbreaking. Since Vend's official launch, they've introduced a plethora of fresh features including: An extensive inventory management system, The option of using and syncing several online sales channels. Let's dive in! Who's Vend? Stitch Labs.

Vend 91