Retail TouchPoints
JANUARY 12, 2023
New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers.
Retail TouchPoints
AUGUST 25, 2023
Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.
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GetElastic
SEPTEMBER 30, 2021
Loss of consumer trust and loyalty can be even more devastating even for companies that do not need to be GDPR compliant. Think of the GDPR as a kind of consumer bill of rights governing data use. Consumers “own” their information. Data accumulated on a consumer cannot be sold to third parties.
Retail TouchPoints
FEBRUARY 28, 2023
There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.
Retail TouchPoints
JULY 29, 2020
While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.
Retail TouchPoints
JUNE 23, 2022
Consumers have moved on to a very digitally led lifestyle and mindset, whereas the retail industry, at least many legacy retailers, still think of digital commerce as separate from store commerce. . This strategy could hold water. And governance consultant Diligent expects investor activism to increase again in 2022.
Groove
NOVEMBER 25, 2019
In 2010, co-founders Brian Halligan and Dharmesh Sha published a book called Inbound Marketing, about - you guessed it - how to grow your business through the Inbound Marketing methodology. Pro - Did you know that 60% of consumers have stopped doing business with a brand because of a poor customer service experience ?
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