The Digital Last Mile: How Behavior Personalization And Globalization Are Key To Survival In The Post-COVID Era Of E-commerce
Retail TouchPoints
SEPTEMBER 4, 2020
According to McKinsey “What consumers value is truly shifting, and so is their channel choice. Understanding hidden visitor behaviors allows for more relevant interaction with each shopper, enabling an improved, more personal experience for the shopper that increases the likelihood of the desired outcome. Globalization.
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