Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation
Retail TouchPoints
FEBRUARY 9, 2023
The company rebranded as Batteries Plus Bulbs in 2012 in an attempt to expand its appeal but then reverted back to just Batteries Plus in 2021 (although it does still sell light bulbs). It also just makes us the same as whoever our competitor is in that particular category, and brings us closer to a game that we can’t win.”
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