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Content Marketing in 2021 and Beyond

Kissmetrics

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. Exceedingly well. Not anymore.

Marketing 311
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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

My father still had his full-time B2B family business. And then, 2014 – Magento Go announced that they were shutting down. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? That was about it – and things putted along.

B2B 371
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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Rand Fishkin: Sparktoro CEO, Author of Lost and Founder. New York Times, Entrepreneur and more.

eCommerce 113
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Timely and Relevant Is The Only Message That Matters

Kissmetrics

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source. — Arby's (@Arbys) January 27, 2014. . — Arby's (@Arbys) January 27, 2014. It was also a great use of Arby’s social media persona. — Pharrell Williams (@Pharrell) January 27, 2014.

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Content Marketing in 2018 and Beyond

Kissmetrics

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. Social Media Metrics. Not anymore. There’s no longer any debate.

Marketing 205
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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

If you’re reading this blog, you’ve already heard of HubSpot. Based out of Boston, HubSpot has continued to grow over the last few years after going public in mid-2014. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. HubSpot Success Stories.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. content marketing).