Remove 2014 Remove B2C Remove Games Remove Mobile
article thumbnail

What Can Retailers Learn From J.Crew CEO’s Gaffe?

RTP blog

Once all your competitors have implemented and are succeeding with mobile POS, RFID, AI or IoT, then your lame attempt at jumping in too late may just be that — too late. It’s okay to test and learn in order to stay in the game. It’s not just about product anymore. It’s also about speed and pricing.”

Retail 150
article thumbnail

7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Avoid the Doom Loop and Go Mobile Already! Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. Integrate Your Systems for Multi-channel Selling.

B2B 251
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

18 Striking Health and Beauty Brands Turning Heads Across the Web

BigCommerce

With so much revenue on the table, health and beauty companies are stepping up their online selling game to stand out among the competition. What I wasn’t expecting was the immediate lift we had in mobile conversion – we’ve seen a 68% increase since migrating over to BigCommerce in January. Design Essentials.

article thumbnail

Content Marketing in 2018 and Beyond

Kissmetrics

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. In 2014, social media was becoming the place to post your content.

Marketing 205
article thumbnail

33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

Her distributors love her too –– and that changes the game when you’re talking about warehousing, bulk ordering and coming out with new lines. Shopping apps are still relevant: Atlanta Light Bulbs worked with a BigCommerce partner, AppMixture , to build out a mobile app for their B2B buyers. This is how you do B2B mobile commerce.

article thumbnail

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. Our early Facebook ads were complete game changers for us. Service businesses and B2B product businesses tend to have far more success on LinkedIn than B2C retailers.

article thumbnail

Why Content Marketing Works for Me and Not You

Kissmetrics

It’s easier on the eyes, especially on mobile. Here’s the traffic to the NeilPatel.com blog when I first started: As you can see I generated 9,065 unique visitors in my first month back in August of 2014. In other words, quizzes work well for both B2B and B2C sites. But it’s a numbers game. Just don’t force it.

Marketing 268