article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
article thumbnail

From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. Walmart mandated that its suppliers put it on products by 2022, which has made a big impact on RFID adoption. QR codes can be used to gather customer feedback or conduct surveys.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Can Retailers Learn From J.Crew CEO’s Gaffe?

RTP blog

Once all your competitors have implemented and are succeeding with mobile POS, RFID, AI or IoT, then your lame attempt at jumping in too late may just be that — too late. It’s okay to test and learn in order to stay in the game. It’s not just about product anymore. It’s also about speed and pricing.”

Retail 150
article thumbnail

How Push Notifications Can Increase User Engagement (With Examples)

Kissmetrics

It’s hard to imagine going anywhere without your mobile device these days. Mobile phones have been around since 1973, but shockingly, they were only used to make or take calls (and they were bulky and expensive too). — Jack Krawczyk (@JackK) August 28, 2014. They do it through push notifications.

Mobile 211
article thumbnail

Augmented Reality Transforms In-Store Navigation

retailnext

Apple developed a Wi-Fi-based mapping program in 2014, which was marketed to malls and retail centers in many countries. As of May 2019, there are over a billion mobile devices capable of delivering an AR experience. With the wider availability of AR apps, the use of AR navigation technology is becoming a game changer for retailers.

article thumbnail

Do You Know About These Emerging Retail Trends?

OrderDynamics

The hype has been building around drone delivery since Amazon made headlines by unveiling their plans on 60 Minutes in 2014. Since then, we’ve seen even more seemingly outrageous announcements, including Walmart getting into the game. It is a new, major, channel for mobile ordering. Make The Most of Your Click-and-Collect.

article thumbnail

BrickSeek: The Hidden Tool Online Consumers Use to Find Hidden Inventory Sales

Kissmetrics

Launched in 2014, BrickSeek started as a website to help Lego enthusiasts find hard-to-find pieces—on and offline. You can choose to use the web-based version or the mobile app as BrickSeek supports Android and iOS. To catch up to players who have been in the game for long, you need an ace up your sleeve.

eCommerce 335