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This Halloween, Don’t Get Spooked By In-Game Mobile Ads

Forrester eCommerce

Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. It’s not the first acquisition of its kind: Earlier this year, console gaming giant Sega purchased Rovio, […]

Games 391
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. However, because of ongoing court cases and the development of new laws and regulations, the mobile landscape is changing.

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. Perfecting the retail personalisation journey.

Games 57
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Top 10 B2C Online Marketplaces to Watch in 2020

Algopix

Best B2C marketplaces in 2020 and what can you learn from them? Wish uses a different strategy than other marketplaces – its aim is to make shopping fun by using gaming elements. The post Top 10 B2C Online Marketplaces to Watch in 2020 appeared first on | Algopix. Facebook Marketplace.

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Best Headless Commerce Platforms in 2023

GetElastic

Brands from various industries such as travel, gaming, and retail enjoy the benefits of a composable, API-first, microservices-based headless commerce solution. Commercetools Headquarters: Munich, Germany Number of Employees: 648 Website: www.commercetools.com Company Overview: Commercetools is a platform for B2C and B2B commerce.

Magento 147
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Why Enterprise Ecommerce is Moving to SaaS: 16 Examples from Toyota to Camelbak

BigCommerce

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. The retail space is competitive and ever-changing.

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Which Super Bowl LII Ads Scored Touchdowns?

RTP blog

With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action. But there are lessons to be learned for all B2C companies.

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