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WEBINAR: The Rise of the B2C Marketer

Optimizely

The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. How marketers today can stay ahead of the game. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius.

B2C 150
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Content Marketing in 2021 and Beyond

Kissmetrics

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. In 2014, social media was becoming the place to post your content. YouTube and Facebook video are becoming must-haves in the digital marketing game. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Marketing 311
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Content Marketing in 2018 and Beyond

Kissmetrics

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. In 2014, social media was becoming the place to post your content.

Marketing 205
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What Can Retailers Learn From J.Crew CEO’s Gaffe?

RTP blog

It’s okay to test and learn in order to stay in the game. My first NRF in 2014 brought a lot of hype to beacons, and the naïve version of myself was truly convinced that we’d see them in the majority of stores within the year. It’s not just about product anymore. It’s also about speed and pricing.”

Retail 150
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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. For FlexFire LEDs, the name of the net new customer acquisition game is SEO. Let’s dive in.

B2B 251
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18 Striking Health and Beauty Brands Turning Heads Across the Web

BigCommerce

With so much revenue on the table, health and beauty companies are stepping up their online selling game to stand out among the competition. Built-in functionality is the primary reason BPI Sports went with BigCommerce when looking for a scalable B2C solution. We launched on November 8, 2014. BPI Sports Sees 207% Revenue Uplift.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

Her distributors love her too –– and that changes the game when you’re talking about warehousing, bulk ordering and coming out with new lines. By January 1, 2014, Gerbig launched the Pink Lily official website. For her, it’s about the tide that rises –– and she leaves only her competitors behind.