article thumbnail

Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
article thumbnail

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

BetterCommerce was founded in 2015 and focuses on building headless tech solutions for mid-market retailers and brands. The solution is relevant to both B2B and B2C brands and can seamlessly replace or enhance your current integrations, processes, plugins, and systems. Flexible Multi-Store. BetterCommerce Review: Overview.

article thumbnail

The Past, Present, and Future of eCommerce with Shopify

Groove

Sustaining at Scale By 2015, Shopify had 120,000 brands selling on their platform. With multi-storefront and multi-channel selling capabilities, you can list your products in more places than with standard shopify plans. This is not always a bad thing - in fact it could be great for your business.

Shopify 195
article thumbnail

Ecommerce Statistics

Ecommerce Platforms

63% of CMOs believe ROI will be the “most important measure of their success” by 2015. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 Hubspot, 2015). Statista, 2015). Gmail has over 900 million active users as of May 2015.(Techcrunch,2016). W3Techs,2015). IBM, 2011). Wordstream, 2017).

eCommerce 187
article thumbnail

Kooomo Review: Future Ecommerce Today

Ecommerce Platforms

A certain Michael based in the UK simply used a telephone line to connect a multi-user transaction processor computer to his television and boom! A system that essentially merges multiple sales channels on one platform, allowing users to centrally manage every aspect of their online businesses. But, don’t get me wrong.

article thumbnail

What Is Kibo? Everything You Need to Know About the Commerce Platform

Kibo

As the economy (and consumer spending) bounce back, retailers are tasked with providing exceptional omnichannel experiences to consumers who’ve become experts at navigating both in-store and digital channels. It connects all offline and digital retail sales channels and data sources via one centralized platform.