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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Whether they started out online or as physical business, knowing which channels to leverage can be tricky. Stefan Sjostrand, Ikea Canada President, recently shared his views on multi-channel retailing and how many businesses are doing it “wrong”. Navigating the omnichannel universe is a challenge for many retailers.

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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

One example is skincare and makeup brand Glossier, which started as an online beauty blog and has grown into a $1 billion brand in just a few years solely through online channels and viral content that’s built up an engaged online following. This allows Glossier another channel to gather consumer feedback easily and engage directly.

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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

BetterCommerce was founded in 2015 and focuses on building headless tech solutions for mid-market retailers and brands. The solution is relevant to both B2B and B2C brands and can seamlessly replace or enhance your current integrations, processes, plugins, and systems. Flexible Multi-Store. BetterCommerce Review: Overview.

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The Past, Present, and Future of eCommerce with Shopify

Groove

Sustaining at Scale By 2015, Shopify had 120,000 brands selling on their platform. With multi-storefront and multi-channel selling capabilities, you can list your products in more places than with standard shopify plans. There are dozens of integrations to choose from, but we have found great success with Alavara.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

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International Ecommerce Strategy: How to Market, Scale and Win at Every Stage

BigCommerce

He manages the digital channels of some of the world’s leading retail brands, including, but not limited to: Eastbay. Now that you know the basics for launching a cross-border selling channel, let’s look at how businesses of your specific size (small, mid and large) can attack an international strategy at scale. Foot Locker.