article thumbnail

Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Retailers can no longer afford to adopt a laissez faire fair mentality when it comes to mobile advertising. Instead, mobile advertising traffic has risen past the level of desktop , but so far appears to be additive. The Rise of Mobile Advertising has Been Relentless. Mobile is nearly at parity with desktop computers.

PPC 60
article thumbnail

2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

You also have a tremendous opportunity to be among one of the few marketers who do have a working model! Activate Mobile Mastery on All Fronts. Mobile drives key clicks and conversions for most, if not all, major brands. Nearly 50% of all retail ecommerce sales will occur through mobile in 2020.

Marketing 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. In 2015, 26 percent of those surveyed were members, and in 2016 that number increase to 35 percent.

article thumbnail

Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. Nike needs to reassess its path-to-purchase experience on mobile browsers to increase performance and conversions. Here’s a full breakdown of our path-to-purchase analysis of Nike.com. Product View Rate.

Apparel 74
article thumbnail

Google Marketing Live 2019 in Review

ROI Revolution

Announcements revolved around around artificial intelligence , machine learning , and user privacy , as well as more mobile-friendly experiences (for both consumers and marketers). With the new updates, users will be able to both create and edit responsive search ads from directly within the app. Google Ads App Updates.

article thumbnail

SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

Many markers are quick to support social or mobile apps over email marketing. In fact, email was the only contact method that actually improved between 2016 and 2017. But user preference isn’t the only thing that email marketing has over other contact methods. But blogging isn’t your only option.

SEO 225
article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8% for mobile. In 2016, retail ecommerce holiday sales were just $93.53, with ecommerce making up a mere 10.4% of sales compared to $46 billion and 42.2% November 29. billion to $185.88