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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. While Google may still be used heavily for research and discovery, purchase-ready consumers are more likely to search for specific products.

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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. While Google may still be used heavily for research and discovery, purchase-ready consumers are more likely to search for specific products.

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7 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

GetElastic

2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY. Mobile SEO is desktop SEO. Source: Google.

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How Facial Recognition Tech Will Lead To More In-Store Intelligence

RTP blog

Thanks to new technologies, that’s becoming easier to do in 2017. This stream of real-time “customer experience intelligence” could power everything from targeted offers based on same-day comparison shopping from a customer’s mobile device, to individual customer dossiers to support more helpful associate-to-customer interactions.

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Webinar: ebay Marketplace Seller Profits Expansion

ChannelSale

ebay is #1 Mobile Shopping App with over 380 million app downloads, 170 million active users. ebay did over $80 billion in sales in 2017. Keynote Speaker: Aaron Schneider – Business Development Senior Manager at ebay. Scheduled date & time: Wednesday, April 12, 2018 at 1 PM EDT. Register Free for Webinar, Click Here!

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Holiday Seller's Guide

Weebly

retail eCommerce sales will grow about 20% during the 2017 holiday season, reaching up to $114 billion , and there are plenty of opportunities for eCommerce sites and stores to make the most of this holiday windfall. For mobile shoppers the rate was even higher, at 78%. For some stores, that percentage can be even higher.

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Is Voice The Future of eCommerce Search?

eCommerceFuel

You know, in a couple of years, half of everything, and a lot of that being driven by mobile, but half is gonna be voice. houses own a smart speaker today, you know, in 2017, rather, and will rise to more than half by 2022. Thirteen percent of U.S. So, how much do you guys use voice right now? How much are you guys using?