Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy
ChannelAdvisor
DECEMBER 6, 2017
One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. While Google may still be used heavily for research and discovery, purchase-ready consumers are more likely to search for specific products.
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