article thumbnail

Best-in-Class eCommerce Homepages: Conversion Optimization

Inflow Insights

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Here’s what we found out about their homepages: Shop by Category on Mobile (not within the menu). In 2017 14 merchants do it, 6 don’t = Best Practice. 2019: split!

article thumbnail

Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% Using videos on landing pages can increase conversions by 86%. DSIM, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017).

eCommerce 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Improve Ecommerce Conversion Right Now

BigCommerce

Using conversion optimization techniques and methods, it is possible to identify the areas of your site that affect credibility. Competitive analysis is an integral part of every conversion optimization program. are projected to grow sixfold, reaching $117 billion USD annually in 2017.

article thumbnail

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Integrate RFM scoring into your shopping cart abandonment strategy. RFM scores could be used to determine the incentive value threshold you are willing to offer customers that have recently abandoned their shopping carts. 3.39% of your new customers from January 2017 purchased again in 30 days, and so on).

article thumbnail

6 Tips For A Facebook Dynamic Ad Strategy That Supercharges Your Shopify Sales

eCommerce CEO

Create a Facebook pixel – a piece of code that you place on your website, helping you track conversions, optimize your campaigns, and remarket to leads. Adds an item or items to their shopping cart; or. Since mid-2017, the Facebook dynamic ad platform has supported video as well as static ads.

Shopify 73
article thumbnail

The Results Are In: The 22 Best Ecommerce Website Designs of 2018

BigCommerce

Conversion optimizations have increased from a launch state of approximately 0.4% From the Bon Bon Bon team: Launching in November 2017 in the nick of time for the holiday season, Bon Bon Bon saw an astounding 415% increase in year over year sales from launch through the holiday season. Merchandising options.

eCommerce 420
article thumbnail

The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Let me give you an example: 2017 has been the year of Facebook Advertising. But we’ve all been in that year before, with another tool you have heard of: Google Shopping and PLAs.

eCommerce 419