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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Here are the sessions you absolutely have to attend at IRCE 2018. Elizabeth Schmidt, Director, Digital Marketing, Bucketfeet/ Threadless. Tuesday: June 05.

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ChannelSale Attends IRCE 2018—Pledges To Redefine Online Retail Industry

ChannelSale

In recent times, annually held IRCE (Internet Retailer Conference + Exhibition) has become a hallmark of excellence and inventiveness in the e-commerce industry that online sellers around the world participate in. Nearly 10,000 of the top leaders, executives and marketers attended the event.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S. Of course, first-party data won’t fully address the loss of tracking IDs for marketing activities at the top of the funnel, such as lead generation and awareness campaigns.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. What Is IRCE?

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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. As with any successful retail strategy, there are pros, cons, and considerations before fully embracing—or rejecting—D2C. What Does Direct to Consumer Mean? Why Is D2C Popular?

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Social Media Water Cooler: Q4 in Review

ROI Revolution

Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. While Snapchat entertains 188 million daily active users , with users averaging 25 visits per day, they’ve seen a decline in users throughout 2018.

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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

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