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How to Increase eCommerce Conversions During the 2018 Holiday Season

Kissmetrics

Brands have used tried and true tactics like free shipping, free returns, lightning deals and flash sales to get more customers to convert. If you want to increase eCommerce conversions during the holidays then pay close attention to these emerging trends as well as the following tips. Faster shipping is beating out free shipping.

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Report: Inflow eCommerce Best-in-Class Research Study 2018

Inflow Insights

Download the Full 2018 Best In Class Matrix. The 20 Best In Class Ecommerce Sites of 2018. The Inflow conversion team strongly recommends letting the customer to see the product attributes with the product name and picture in the cart—so they know they’re purchasing the correct item. Free Returns (Return Shipping Paid).

eCommerce 162
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. That focus on 2018 was important –– and asking them after Cyber Five even more so. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Ecommerce Growth Strategies For 2018.

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Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% 39% of client-side marketers said conversion optimization is a top digital marketing priority. Mediapos, 2018). Activate, 2018).

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eCommerce Checkout Page Design: 10 Best Practices to Follow

Inflow Insights

So, how can you optimize your checkout process to make that sale and simultaneously increase your average order value (AOV)? Every year, our conversion optimization teams analyze leading eCommerce sites across dozens of categories to identify the best practices for customer conversions. Add a virtual “candy rack.”.

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4 Post-Holiday Marketing Tactics for Customer Retention

Optimizely

This is a guest blog post from Justuno , the conversion optimization platform. . This applies for drop shipping ecommerce businesses as well. The simple nature of asking for an email combined with the added incentive of a discount, free shipping, or other added value can rapidly increase the number of emails captured.

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GoPro vs. Bras N Things: Best Practices for eCommerce Cart and Checkout Pages

Inflow Insights

There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible. The pop-up encourages users to keep shopping by promoting free shipping with larger purchases. Best Practice: Remove distractions from checkout pages.