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How efficient were Romanian eCommerce stores in 2018

Omniconvert

In 2018, the average conversion rate of online stores increased from 1.30% to 1.53%, from 2017. Omniconvert is a Conversion Optimization and A / B testing company in Romania, with a strong focus on the… The post How efficient were Romanian eCommerce stores in 2018 appeared first on eCommerce Growth Blog.

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Last Minute Black Friday & Cyber Monday Marketing Strategy for 2018

A Better Lemonade Stand

The post Last Minute Black Friday & Cyber Monday Marketing Strategy for 2018 appeared first on A Better Lemonade Stand. Let’s jump into everything you need to do now to prep, plan and promote your online store with this last minute Black Friday marketing strategy!

Marketing 114
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The Top 4 Ways to Improve Your Ecommerce Product Descriptions in 2018

Bootstrapping Ecommerce

Here are the top 4 ways you can improve your ecommerce product descriptions in 2018. The post The Top 4 Ways to Improve Your Ecommerce Product Descriptions in 2018 appeared first on Bootstrapping Ecommerce. Are your product descriptions converting or can they use some help?

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Driving Conversions in a World Where User Attention Is Really Low

Rishi Rawat

Whether it’s email, instant messaging, or even reading research articles on conversion optimization I find it hard to focus for too long. 2018 will be the year when marketers will start thinking deeply about conversion optimization in a world where shoppers have fragmented attention.

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Jobs to Be Done (JTBD) + CRO

Rishi Rawat

I’ll never forget the first time I understood the connection between site visitor data and conversion optimization (CRO). On November 15th, 2018 life took another turn. But it is the first time I fully acknowledged that conversion optimization without Jobs thinking is mostly meaningless.

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Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

Kissmetrics

However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. Google’s Site Search feature was sunset in 2018 and is no longer available. An internal site search is a must-have. Is Google Site Search a good tool?

eCommerce 326
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4 Post-Holiday Marketing Tactics for Customer Retention

Optimizely

This is a guest blog post from Justuno , the conversion optimization platform. . These four marketing tactics will help you get started on the track to bigger sales numbers in 2018. Congratulations! If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Grab your spot here!