Profitero

OCTOBER 1, 2018

As a result, the company saw its share of the Deodorants category on Amazon 1P increase 8pp year-over-year, from 27% share in January 2017 to 35% in January 2018. Because more product was available, overall market share across all categories grew by 2.7pp, from 7.8% at the end of 2016 to 10.5% at the end of 2017. at the end of 2017.

Marketing 60

Marketing Supplies Online Retail eCommerce 60

Profitero

JUNE 1, 2017

E-commerce analytics company Profitero has been named a 2017 Gartner Cool Vendor in Digital Commerce. A study from Boston Consulting Group forecasts that more than 50 percent of consumer packaged goods sales growth will come from e-commerce by 2018. Disclaimer.

eCommerce Analytics 60

eCommerce Analytics eCommerce Merchant Services Consumer 60

Store Growers

MAY 1, 2019

Data disclaimer: I try to focus on recent, high quality studies with a large enough sample sizes. But benchmarks can vary between studies for a number of reasons. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Email marketing. Source: Wolfgang KPI Report (2018). Facebook Ads.

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

Profitero

OCTOBER 15, 2018

In fact, as of Q2 2018, the average price difference for beauty products on Jet.com and Amazon.com was negligible; Walmart and Target had average prices only 3% and 5% higher than Amazon, respectively. This activity resulted in a permanent price discount across the market. When it comes to pricing, the U.S.

Channel 60

Channel eCommerce Information Retail 60

Profitero

OCTOBER 26, 2018

Time and time again, we hear eCommerce teams say they’re flying blind without the right sets of eCommerce performance data or visibility into how they’re performing on the digital shelf. Data Analytics is set to grab more eCommerce budget. Why eCommerce Data Analytics matter.

eCommerce 68

eCommerce Download Channel Management 68