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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

I use a lot of ecommerce benchmarks in my client projects. Data disclaimer: I try to focus on recent, high quality studies with a large enough sample sizes. But benchmarks can vary between studies for a number of reasons. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Direct: 20%.

eCommerce 128
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Profitero Named a 2017 Gartner Cool Vendor in Digital Commerce

Profitero

E-commerce analytics company Profitero has been named a 2017 Gartner Cool Vendor in Digital Commerce. A study from Boston Consulting Group forecasts that more than 50 percent of consumer packaged goods sales growth will come from e-commerce by 2018. Disclaimer.

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Case Study: Overcoming “race-to-the-bottom” pricing with effective online promotions

Profitero

In fact, as of Q2 2018, the average price difference for beauty products on Jet.com and Amazon.com was negligible; Walmart and Target had average prices only 3% and 5% higher than Amazon, respectively. Director of eCommerce, leading U.S. In Q1 2018, the Average Selling Price for the brands’ products increased 14.6%

Channel 60
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Calling all geeks: 3 reasons why 2019 will be the “Year of eCommerce Data Analytics”

Profitero

The rise of algorithmic-driven retail means eCommerce Data Analytics is no longer a nice to have, it’s a must-have. eCommerce Data Analytics is becoming a central commercial function, with brands using data-driven eCommerce insights to drive decision making. Data Analytics is set to grab more eCommerce budget.

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Case Study: How reducing out-of-stocks can help you gain market share

Profitero

Monitoring out-of-stocks and fixing inventory issues is a quick and cost-effective path to boosting eCommerce sales—and it just makes good business sense. As a result, the company saw its share of the Deodorants category on Amazon 1P increase 8pp year-over-year, from 27% share in January 2017 to 35% in January 2018. at the end of 2017.