30+ Ecommerce Metrics Benchmarks (May 2019)
Store Growers
MAY 1, 2019
I use a lot of ecommerce benchmarks in my client projects. Data disclaimer: I try to focus on recent, high quality studies with a large enough sample sizes. But benchmarks can vary between studies for a number of reasons. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Direct: 20%.
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