How Brands Large and Small are Leaning into the Amazon Effect to Compete
Retail TouchPoints
SEPTEMBER 8, 2021
It’s not just possible but inevitable that retailers can thrive on Amazon and compete with it at the same time. Since Amazon Prime’s inception 15 years ago, Amazon has only increased the annual membership cost three times — rising from $79 per year in 2005 to $119 in 2018. The purchasing power of $79 in 2005 equals about $109.90
Let's personalize your content