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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 147
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December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162
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February 2020 Marketing News Recap

ROI Revolution

For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018. The 2020 Ecommerce Paid Search Report. billion in 2019.

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November 2019 Monthly Marketing News Recap

ROI Revolution

Published November 27, 2019. Welcome to November 2019’s marketing news recap! This month has given us a lot to be thankful for in the marketing news world. Holiday shopping sales have been on the rise since 2009, and the total planned holiday spending per consumer is expected to reach around $1,048 in 2019.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

E-Commerce. Ecommerce. e-commerce. Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. This is one of the most widely used sales models in the ecommerce context.

eCommerce 417
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January 2020 Marketing News Recap

ROI Revolution

Welcome to the first monthly marketing recap of the new decade! 2019 was chock-full of new social media features, revolutionary technological developments, and privacy concerns. Our January 2020 marketing news recap takes a fresh look into Amazon’s end-of-year profits and Spotify’s podcast success.