Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed
Retail TouchPoints
JANUARY 13, 2023
The 2022 holiday season showed slow, but steady, improvement for the retail industry. As economic headwinds curbed spending capacity, online retail grew in the U.S. from a high of 20% in 2019 as consumers spread their spending throughout the holiday season, according to Adobe. Global digital sales topped $1.1
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