Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed
Retail TouchPoints
JANUARY 13, 2023
The 2022 holiday season showed slow, but steady, improvement for the retail industry. As economic headwinds curbed spending capacity, online retail grew in the U.S. but at its lowest rate in years: up 3.5% billion, according to Adobe Analytics. Global digital sales topped $1.1 hit $270 billion , according to Salesforce.
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