Remove 2019 Remove Conversion Optimization Remove Mobile Remove Shopping Carts
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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

10 Conversion Rate Strategies to Test for the 2021 Holiday Season. Last year, the eCommerce conversion rate for Black Friday was only 2.3% — a significant drop from 2019’s rate of 5.13%. Our clients typically experience traffic increases during the holidays, such as this 100,000 sessions increase at the start of December 2019.

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eCommerce Homepage Best Practices for Conversion Optimization

Inflow Insights

Author’s note: This post was originally published in 2019. When it comes to your eCommerce business, your homepage can make or break your conversion rate. Display categories outside of the menu, especially on mobile. You probably already have your product categories listed in your mobile menu and/or header area.

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Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Inflow Insights

But in this post, we’ll reveal a brand that achieved a conversion lift above Norton and McAfee in our 2019 testing of trust badges. In other words, it’s important to display the trustmark on each webpage — including the homepage, any landing page, the shopping cart, and checkout.

eCommerce 104
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Best-in-Class eCommerce Homepages: Conversion Optimization

Inflow Insights

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Here’s what we found out about their homepages: Shop by Category on Mobile (not within the menu). In 2019 21 merchants do it, 4 don’t = Must Have. 2019: split!

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

In contrast, we have seen very high conversion rates (80%+) for lead intake forms (which are free). Desktop vs Mobile Conversion Rate. Conversion rates vary for Desktop and Mobile devices as well. There are a significant amount of users shopping on both Desktop and Mobile devices. Fast site speed.

PPC 162
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How to Improve Ecommerce Conversion Right Now

BigCommerce

Using conversion optimization techniques and methods, it is possible to identify the areas of your site that affect credibility. Competitive analysis is an integral part of every conversion optimization program. For example, mobile users need a simplified interface, and need to be able to achieve their goals faster.

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Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% on non-mobile devices. 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. IBM, 2011).

eCommerce 187