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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

10 Conversion Rate Strategies to Test for the 2021 Holiday Season. Last year, the eCommerce conversion rate for Black Friday was only 2.3% — a significant drop from 2019’s rate of 5.13%. Our clients typically experience traffic increases during the holidays, such as this 100,000 sessions increase at the start of December 2019.

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eCommerce Homepage Best Practices for Conversion Optimization

Inflow Insights

Author’s note: This post was originally published in 2019. When it comes to your eCommerce business, your homepage can make or break your conversion rate. The screenshot from eBags.com below is from 2019; today, the site doesn’t host a live chat function. The shopping cart icon.) We want to end that guessing game.

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Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Inflow Insights

But in this post, we’ll reveal a brand that achieved a conversion lift above Norton and McAfee in our 2019 testing of trust badges. In other words, it’s important to display the trustmark on each webpage — including the homepage, any landing page, the shopping cart, and checkout.

eCommerce 104
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Best-in-Class eCommerce Homepages: Conversion Optimization

Inflow Insights

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Here’s what we found out about their homepages: Shop by Category on Mobile (not within the menu). In 2019 21 merchants do it, 4 don’t = Must Have. 2019: split!

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eCommerce Checkout Page Design: 10 Best Practices to Follow

Inflow Insights

Editor’s note: This article was originally published in 2019. For most websites, it’s their shopping cart and checkout page design and functionality that ultimately makes or breaks a customer’s purchase. So, how can you optimize your checkout process to make that sale and simultaneously increase your average order value (AOV)?

eCommerce 114
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Justuno Review: Intelligent Visitor Data (May 2019)

Ecommerce Platforms

Need an intelligent way to update your conversion strategies? Justuno is an advanced marketing solution that offers state-of-the-art intelligence on your customer's conversion journeys. You can also integrate the system with your CMS, your shopping cart, and even some email marketing campaigns.

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Justuno Review: Intelligent Visitor Data (May 2019)

Ecommerce Platforms

Need an intelligent way to update your conversion strategies? Justuno is an advanced marketing solution that offers state-of-the-art intelligence on your customer's conversion journeys. You can also integrate the system with your CMS, your shopping cart, and even some email marketing campaigns.