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Google Marketing Live 2019 in Review

ROI Revolution

Google Marketing Live – the search giant’s annual conference for advertisers – took place in San Francisco on Tuesday, May 14, 2019, with an additional 8+ hours of content streaming after its conclusion that night. There will also be improvements to keyword recommendations, performance improvement suggestions, and notifications.

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The Ultimate Guide to Bing SEO

Kissmetrics

Since all marketers go after Google, Bing has lower competition and a market share of 6.79 percent, Bing’s desktop search market has grown by 41.03 percent since 2019. . This signals traces of exact match domain as a key ranking factor in Bing search engines. percent for desktop searchers.

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. availability (recommended). The surfaces across Google program is exciting for that exact reason.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Amazon Advertising in 2019. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive. Searches relating to sustainable fashion increased by 75% between 2018 and 2019. The Christmas Shop section of the Vermont Country Store has an inventory that makes it automatically festive.

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. availability (recommended). The surfaces across Google program is exciting for that exact reason.

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Planning Ahead for Your 2021 Digital Marketing Plan

ROI Revolution

In the dynamic market that the world is experiencing right now, unprecedented change has caused businesses to be affected in different ways. Taking the time to evaluate and benchmark 2020 performance against 2019 or your pre-pandemic 2020 core business objectives can help lead the way in projecting your 2021 initiatives.