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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. According to survey results, manufacturing leads the charge in B2B focused digital commerce initiatives. The results are in.

B2C 146
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Kibo Receives Highest Ranking for B2C Digital Commerce Use Case in Gartner Critical Capabilities for Digital Commerce Report 

Kibo

We’re thrilled to announce that Kibo ranked highest for B2C Digital Commerce Use Case in the August 2022 Gartner Critical Capabilities for Digital Commerce Platforms report! Kibo ranked second for B2C and B2B Digital Commerce on the Same Platform Use Case, and highly for B2B Digital Commerce and Composable Commerce Use Cases.

B2C 62
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How eCommerce Impacts B2B Account Management

GetElastic

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Source: J.D.

B2B 141
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100 Streaming Statistics & Trends for Advertisers [2024]

CPC Strategy

Streaming 100 Streaming Statistics & Trends for Advertisers [2024] By Tinuiti Team Apr 26 2024 Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. 16] In 2024, brands spent $30.10 16] In 2024, brands spent $30.10 compared to 2023. million).

Blog 75
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How Food Retailers Can Build Their Brands with Healthier Own-Label Ranges

Retail TouchPoints

Recently, many have committed to clean eating and, as a result, the demand for organic food has more than doubled over the last 10 years, with sales reaching $62 billion in 2020. She brings more than 20 years of B2C and B2B branding and marketing experience across a variety of industries — from retail to rockets.

Retail 218
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Gartner Predicts COVID Will Accelerate These Top 5 Digital Commerce Trends

GetElastic

This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. Prior to the pandemic, many B2B businesses still relied heavily on non-digital interactions for selling, particularly those that involved sales representatives.

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Event marketing: Complete guide and strategies for 2024

Omnisend

Conferences are useful for both B2B and B2C brands looking to host dynamic events. Allure’s virtual event series Allure, a prominent fashion magazine, was sponsored by Zoom to host a series of successful virtual events from 2020 to 2021. Conferences Conferences are large-scale events hosted and organized by sponsored brands.

Events 88