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Why CSR Matters To Your Business

Retail TouchPoints

A focus on company reputation (50%) and customer preferences (50%) were also among the drivers motiving companies to pursue CSR. With so many resources directed at these critical functions and capabilities, early 2020 saw brands’ non-essential processes drop into a state of suspended animation.

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How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

In particular, participating in live shopping events across the holiday season — when shoppers are on the lookout for advice on top products and suggestions for thoughtful gifts — can help retailers wring even more value out of the busiest time of the year. Shopping Festival: Coresight Research ’s second annual 10.10

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5 Ways the In-Store Experience Shapes Retail in 2020

retailnext

A combination of advancing technology, the need to compete with online shopping, and modernized strategies has led to fundamental changes in stores of all kinds. To cover this idea in more detail, this article identifies five specific ways in which the in-store experience is shaping retail in 2020. More Versatile POS Systems.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

In 2020 alone, livestreaming generated $135 billion in Chinese ecommerce sales , but livestreaming in the U.S. But a report from Payoneer shows that demand for livestreaming has increased dramatically during the first half of 2020, encouraging brands across apparel, cosmetics and even auto to test the model.