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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

In 2020 alone, livestreaming generated $135 billion in Chinese ecommerce sales , but livestreaming in the U.S. But a report from Payoneer shows that demand for livestreaming has increased dramatically during the first half of 2020, encouraging brands across apparel, cosmetics and even auto to test the model.

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Instagram Live Shopping: Everything You Need to Know

Ecommerce Platforms

Cue, live shopping – a phenomenon that's taken the eCommerce world by storm. For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. To hit the ground running with Instagram live shopping, you’ll have to use Instagram’s shopping function.

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