How to Measure Free Google Shopping Performance in Analytics & Its Impact on Paid Campaigns
Inflow Insights
OCTOBER 21, 2021
Editor’s note: This article was originally published in May 2020. In 2020, Google expanded its Google Shopping Ads services, offering up more organic search result opportunities and making it free for U.S. merchants to sell on Google Shopping. It has been updated for accuracy and current best practices.
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