Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs
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NOVEMBER 22, 2022
In 2021, the Macy’s Parade made its first foray into Web3 with the release of 10 limited edition parade-inspired NFTs that were auctioned off to support the Make-A-Wish Foundation. At the same time, Mattel is expanding its previous NFT projects for brands like Hot Wheels and Barbie with the launch of a new NFT marketplace. 24, 2022 at 9 a.m.
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