Retail TouchPoints

MAY 20, 2022

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future. already has a retail media network in place.

White Paper 273

White Paper Retail Social Media Channel 273

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

365 Retail

DECEMBER 13, 2023

Rewards at the ready for returning customers In 2024, customer loyalty will continue to be emphasised as a key driver of growth, as acquiring new customers becomes increasingly expensive. Social traffic on mobile was a critical acquisition channel – representing 10% of all referrals to retailer websites.

Retail 62

Retail Gifts Shipping Costs Customer Loyalty 62

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. It is expected that by the end of 2024, 75% of the global population will have their personal information protected by privacy regulations.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Retail TouchPoints

JUNE 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. retail media market in 2023 , nearly 12X more than its nearest competitor, Walmart.

Retail 247

Retail White Paper Customer Experience Marketing 247

Smile.io

NOVEMBER 14, 2023

This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Ecommerce businesses can leverage it for a deeper understanding of customer preferences and create highly targeted marketing campaigns, ultimately boosting sales, conversions, and customer retention. What is first-party data?

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. of doers, 39.5%

Social Media 78

Social Media eCommerce White Paper Mobile 78